In early March, the country planned for an election campaign focussed on a strong economy, low unemployment and growing surpluses.
Today, we’re facing a campaign during what is likely to be the greatest economic crisis since the Great Depression.
Quite simply, everything has changed, and this requires organisations to urgently rethink how they engage with government. For those that haven’t engaged in the past, now is the time to do so.
More than likely, policies from earlier in the year are on hold. At the same time, new policy will be developed with urgency and likely subject to limited scrutiny.
Now more than ever, take time to invest in a sound government relations strategy. The decisions made over the coming months will have longstanding ramifications for all organisations and the economy.
Keep in mind that decision makers are overwhelmed and under enormous pressure right now. So, the chances of securing a meeting are low. Don’t let this jeopardise your government relations programme.
Write regularly, provide updates and use the opportunity to develop relationships with subject matter experts within agencies. These are the people who do the policy heavy lifting and decide the fate of our economy. Essentially, an investment of time here will always pay-off.
If you are thinking about how to engage with government during this time, we have expertise available to assist and can provide you with useful guidance and how to get you messaging to the right people.