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The discipline doesn’t matter, the idea does. We call it PR for a modern world. Provocative PR. View all
WE ARE PEAD
We help brands navigate an increasingly complex world.
Through compelling ideas that cut through the chaos and clutter, and are real enough to connect.LEARN MORE
when our campaign accidentally landed more headlines than the global launch
when we got in trouble with the kremlin for promoting russian brides
that time we caused national outcry with the fake word starkish
when we caused traffic carnage for a milk promotion
when we sparked a backlash with nz's first influencer campaign
'my food bag'