Xero

We partnered with the legends at the Mental Health Foundation to create the Small Business Wellbeing Report.

5.7m
Campaign Reach
20k
Web Hits
13
Media Articles

Xero is the champion of small and medium sized businesses across New Zealand - and indeed the world.

Unfortunately, many small business owners are faced with a daily struggle - it's not the workload, their profit and loss, or their latest marketing initiative. It's their mental health.

In a purpose-led campaign to support the mental health of our business owners, we teamed Xero up with The Mental Health Foundation, to produce the Small Business Mental Health Report.

We developed a comprehensive media relations campaign to launch this partnership - landing 13 media articles, securing a reach of 5.7 million people, and driving 20,000 unique users to the website.

Improving workplace mental health, improving workplace productivity. Thanks Xero!

Case study