Xero is the champion of small and medium sized businesses across New Zealand - and indeed the world.

Unfortunately, many small business owners are faced with a daily struggle - it's not the workload, their profit and loss, or their latest marketing initiative. It's their mental health.

In a purpose-led campaign to support the mental health of our business owners, we teamed Xero up with The Mental Health Foundation, to produce the Small Business Mental Health Report.

We developed a comprehensive media relations campaign to launch this partnership - landing 13 media articles, securing a reach of 5.7 million people, and driving 20,000 unique users to the website.

Improving workplace mental health, improving workplace productivity. Thanks Xero!